People are increasingly pursuing a healthy quality of life, and more and more consumers’ eating habits are gradually changing. Consumers are beginning to reduce meat consumption, replacing meat proteins with plant-based proteins, and more consumers are leaning towards vegan diets.
The rapidly growing vegan population, along with growing concerns about health and the environment, have fueled a strong interest in alternative proteins. The Asian plant protein market has grown at a CAGR of 27% over the past five years. Peas are one of the hottest food raw materials in recent years. Vegetable protein drinks with pea protein as the selling point have become popular in Europe and the United States. In addition, pea biscuits and pea nutrition products have gradually appeared in people’s field of vision.
According to market research firm Global Market Insights, the global pea protein market is expected to grow at an annual rate of 13.5% through 2023. Data from Henk Hoogenkamp, a technical consultant for food companies, shows that the current global consumption of pea protein has doubled compared with 2015, reaching 275,000 tons. By 2020, the consumption scale will increase by 30%. By 2025, the global pea protein consumption Consumption will increase to 580,000 tons. The global market for pea protein is expected to grow to $176 million by 2025, according to Allied Market Research.
On November 26, Shuangta Foods released a series of new plant-based meat products in Beijing. The new products are mainly pea protein vegetable meat series, including Q bomb protein beef balls, Q bomb colorful protein balls, mellow protein beef patties, rich and fragrant protein pork patties, crispy protein chicken nuggets, golden protein chicken chops, and tender protein tenderloin , Xianxiang protein ham, Xianxiang protein sausage and other nine pea protein vegetable meat products are independently developed and produced by the company.
The person in charge of Shuangta Foods said: The pea protein plant meat series products launched by the company have the characteristics of high protein, full elasticity, firm meat quality, obvious meatiness, and fresh taste. , and also integrate the concept of health and ecology into the food culture.
The launch of these nine products also indicates that the world’s largest vegetable protein meat raw material company has officially entered the vegetable protein meat terminal market, marking that the company will move forward from a pea protein raw material supplier to a vegetable protein meat brand, and start the plant-based meat market. The new blue ocean of protein meat market.
ZENB, a producer of plant-based bars and snacks, has launched a line of one-ingredient plant-based pasta, 100% made from a single ingredient, yellow peas. Use whole beans (including the skins) to add fiber, create a mild flavor and good texture, and support food waste reduction. ZENB pasta contains 300 calories, 17 grams of protein, and 11 grams of fiber per 3 ounces, with 30 percent less net carbs than traditional pasta, and comes in three shapes: curved, spiral, and oblique.
Christiane Paul, Chief Marketing Officer of ZENB, said: “ZENB is working to modernize and expand the plant-based industry with flavored products that are friendly to all, creating a simple and straightforward approach by using oft-overlooked pulses and vegetables. Consumer experience, providing more choice for consumers looking for vegetarian-first snacking and dining options, this new yellow pea pasta is the first of many innovations. Currently, this series of products is only available on its official website.
In December 2019, North American food giant Cargill launched Asia’s first pea plant protein product, RadipureTM, which further enriched the plant protein product system for the Asian market, including wheat protein and soy protein. Cargill said that its primary application directions are high-protein meal replacement foods such as yogurt drinks, energy bars, artificial meat fields and children’s food.
Franck Monmont, president of Cargill Asia Pacific Starch, Starch Sugar and Thickening Stabilization Division, said: “More and more consumers are actively seeking high-protein diets. The new RadipureTM pea protein product brings our innovation in plant protein to the forefront.
Earlier this year, Nature’s One in the United States launched the world’s first organic plant-based toddler formula made from pea protein, made from non-GMO ingredients, gluten-free, and contains fatty acids, suitable for toddlers 1 year and older , targeting families who want to avoid dairy, goat’s milk, soy and other sensitive foods in early childhood. Similar to the company’s other products, Nature’s One Organic Pea Protein Formula is certified organic DHA and ARA. The product retails for 12.7 ounces/can/$14.99.
